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DIGITAL MARKETING

DIGITAL MARKETING

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Digital marketing is a course that provides participants with a comprehensive understanding of the various digital marketing channels and techniques. This course covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Wed Apr 2023
Level
Beginner
Total lectures 0
Total quizzes 0
Total duration 00:00:00 Hours
Total enrolment 0
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Short description Digital marketing is a course that provides participants with a comprehensive understanding of the various digital marketing channels and techniques. This course covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics.
Outcomes
  • Upon completion of this unit, you should be able to translate some of the key marketing and business models that will help to shape your digital marketing strategy
  • review the history of digital marketing to give some perspective to your digital strategic plan
  • describe online market presence, segmentation and the 4 Ps of marketing and their implications for digital marketing
  • discuss the opportunities and risks of integrated digital marketing
  • outline an approach to developing a digital marketing plan
  • explain the key digital marketing activities needed for competitive success
Requirements
  • There are no minimum entry requirements for this course. Learners should be able to communicate in English